When most drivers merge early, everyone waiting stacks into one lane, and the backup stretches twice as far as it needs to be. When drivers use both lanes to the end and take turns at the merge point, the same number of cars waits in half the distance. The cars don’t get through the bottleneck faster. The line is simply folded in half.
On Average, Americans say ‘Thank you’ six times a day or about 2,200 times a year. But is it enough? Recent studies show that sincere
There are not many things that people agree on these days, but one of them might be overthinking. Everywhere you look, people are sharing how
There’s nothing like a good analogy to drive home a point. Think of some of the most profound analogies in our culture. Who doesn’t instantly
By working backward, we are able to gain perspective on the problem and hone in on the direction we want to take from the start.
Like most Behavioral Economics work, the experiment is founded on a basic fallacy that, if anything, proves that the researchers are the ones that are irrational.
When the soon-to-be-president Trump called a CNN reporter ‘fake news’ to his face, it was both entertaining and ironic. First of all, it was great
With all of the attention focused on this election, it is easy to get caught up in a patriotic fervor. Everyone posted ‘I Voted’ stickers
On Jan. 1, 2015, San Antonio will begin enforcing a new cell phone ban for drivers. The ban is, by many accounts, common sense and
A chapter from the 2014 release, Psychonomics: How Modern Science Aims to Conquer the Mind and How the Mind Prevails. On a cool summer evening
We are in the midst of a brain science revolution. Highly sophisticated neuroimaging technology and cunning psychological experiments have helped researchers delve into the darkest
