Story Theory - The Work of Eric Robert Morse

The Power of Story in Everything You Communicate

There are few things as powerful as a good story. We see stories effectively used in the media, education, politics, and marketing. It is no

In 1985, after a string of critical and commercial flops, Disney Animation Studios was all but done for. New CEO Michael Eisner and head of

No matter what you have to say, it is always more evocative and interesting if you show it instead of telling it.

“I want to tell you a story.” If you want to grab an audience’s attention, there’s not a much better way to do so than

March 5, 2016 With several blockbuster superhero films out every year, there can be little doubt that supers are hotter than ever. Batman, Iron Man,