Frameworks - The Work of Eric Robert Morse

Flipping the Script: How John Lasseter Revolutionized Media

The first step in solving the problem is to define the problem, and, to do that, sometimes we have to flip the script.

There are few things as powerful as a good story. We see stories effectively used in the media, education, politics, and marketing. It is no

On a chilly October 23rd, 1984, Bob Geldorf turned on the BBC to watch a tragedy unfolding in Ethiopia. The country was experiencing one of

In 1959, while teaching English in Brunei, Anthony Burgess was told that he had a brain tumor and had less than a year to live.

When Michael Caine was a young actor, he was rehearsing an improv play and got stuck. The actor in the scene before him had thrown

There are not many things that people agree on these days, but one of them might be overthinking. Everywhere you look, people are sharing how

Humans are built for visuals. On average, we receive 11 million bites of information per second. 90% of that is dedicated to sight. Make use

When Ray Kroc was opening his first McDonald’s franchise, the first thing he tested was the fries. Of all the great things that the McDonald

In the early 1980s, renowned hotelier Horst Schulze was brought on to revive the legendary Ritz-Carlton chain. One of the first things he did was

In January 2010, Novak Djokovic was playing in the Australian Open quarterfinals when he nearly collapsed on the court. A rising star in the tennis

In 1966, a Texas pilot drew a triangle on the back of a napkin and changed aviation forever.

John McEnroe was practicing before his 1984 Wimbledon final and abruptly quit. He said he felt great and didn’t want to leave his best form

Increasingly, we see right and left-brain thinking as separate and distinct. But for most creative endeavors, we need both.

There’s nothing like a good analogy to drive home a point. Think of some of the most profound analogies in our culture. Who doesn’t instantly

By working backward, we are able to gain perspective on the problem and hone in on the direction we want to take from the start.

When we don’t properly assess the situation and understand what we’re trying to achieve, things can and often do go awry.

Any writer knows the story: You pour your life into what you hope ends up a good piece, you publish it, and then you hold