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The Work of Eric Robert Morse

The Work of Eric Robert Morse

Veritas, Bonitas, Pulchritudo

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Category: Essays

Flipping the Script: How John Lasseter Revolutionized Media

Flipping the Script: How John Lasseter Revolutionized Media

The first step in solving the problem is to define the problem, and, to do that, sometimes we have to flip the script.

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Falsification: How Failure Leads to Success

Falsification: How Failure Leads to Success

Thomas Edison had been working on a nickel-iron battery when his associate Walter S. Mallory stopped by the lab. For over five months, Edison hadn’t

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Post-Human Human Interest

Post-Human Human Interest

Google Gemini is running an ad during the Olympics that is utterly heartbreaking, and not in a good way. In it, parents want to help

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It’s a Free Road: How Bobbi Gibbs Transformed Running

It’s a Free Road: How Bobbi Gibbs Transformed Running

In February 1966 Roberta “Bobbi” Gibb applied to run in the Boston Marathon. She had always been a big runner. In college, she would run

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Focus on What You Control: How Tom Brady’s Mindset Shift Made Him the Best

Focus on What You Control: How Tom Brady’s Mindset Shift Made Him the Best

During his second year at Michigan, Tom Brady was thinking about transferring. He was third string and feared he wasn’t getting the opportunity to show

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Rising to the Occasion: Using Strategic Challenges to Improve

Rising to the Occasion: Using Strategic Challenges to Improve

Without a challenge, a creative response is not possible.

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The ‘I Have a Dream’ Speech that Almost Never Happened

The ‘I Have a Dream’ Speech that Almost Never Happened

Midway through his speech at the 1963 March on Washington, Martin Luther King, Jr. changed his mind. The Baptist minister had intended to use his

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How Bob Geldorf’s Christmas Miracle Changed Pop Music Forever

How Bob Geldorf’s Christmas Miracle Changed Pop Music Forever

On a chilly October 23rd, 1984, Bob Geldorf turned on the BBC to watch a tragedy unfolding in Ethiopia. The country was experiencing one of

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Choosing Goodness: The Scare that Changed Anthony Burgess’ Life

Choosing Goodness: The Scare that Changed Anthony Burgess’ Life

In 1959, while teaching English in Brunei, Anthony Burgess was told that he had a brain tumor and had less than a year to live.

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How the Samwer Brothers Cloned Their Way to the Top

How the Samwer Brothers Cloned Their Way to the Top

In 1998, Marc Samwer noticed something odd. The German native was living in San Francisco with his brothers, Oliver and Alexander, when he discovered that

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Berry Gordy and the Process that Made the Motown Sound

Berry Gordy and the Process that Made the Motown Sound

Berry Gordy always knew that he would be in the music industry. But, when his record store failed, he was forced to get a regular

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Use the Difficulty: How to Turn Obstacles into Opportunities

Use the Difficulty: How to Turn Obstacles into Opportunities

When Michael Caine was a young actor, he was rehearsing an improv play and got stuck. The actor in the scene before him had thrown

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In Praise of Overthinking

In Praise of Overthinking

There are not many things that people agree on these days, but one of them might be overthinking. Everywhere you look, people are sharing how

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Frequency Hopping: How Hedy Lamarr Used Analogy to Spark a New Technology

Frequency Hopping: How Hedy Lamarr Used Analogy to Spark a New Technology

Hedy Lamarr was never one for conventions. As a young actress in the 1930s, she flouted the Hollywood social scene. Instead, she filled her free

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Wu Wei: How to Accomplish More By Doing Less

Wu Wei: How to Accomplish More By Doing Less

In 1960, Dodgers pitcher Sandy Koufax was ready to call it quits. Despite having impressive power, he never seemed to be able to control his

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Buckminster Fuller’s Epiphany and the Importance of Thinking Truth

Buckminster Fuller’s Epiphany and the Importance of Thinking Truth

As a young man, R. Buckminster Fuller never quite fit in. One of the great polymaths of the 20th century, Fuller wrote more than 30

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‘Flavor Pairing’: How Roberta and Ken Williams Transformed Computer Games

‘Flavor Pairing’: How Roberta and Ken Williams Transformed Computer Games

In 1979, Roberta Williams had no plans to revolutionize the gaming world. Since childhood, she had always been a storyteller, but she had no experience

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Sal Khan and the Power of the Flipped Classroom

Sal Khan and the Power of the Flipped Classroom

Sal Khan was tutoring his niece Nadia when he began to see a pattern. Nadia and other students were smart, but they weren’t performing in

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Ray Kroc and the Magic of Franchising

Ray Kroc and the Magic of Franchising

When Ray Kroc was opening his first McDonald’s franchise, the first thing he tested was the fries. Of all the great things that the McDonald

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The Origins of Ritz-Carlton’s Famous $2,000 Rule

The Origins of Ritz-Carlton’s Famous $2,000 Rule

In the early 1980s, renowned hotelier Horst Schulze was brought on to revive the legendary Ritz-Carlton chain. One of the first things he did was

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Bibliography

Juggernaut: Why The System Crushes The Only People Who Can Save It Juggernaut: Why The System Crushes The Only People Who Can Save It
reviews: 4
ratings: 21 (avg rating 4.10)

Psychonomics: The Scientific Conquest of the Human Mind Psychonomics: The Scientific Conquest of the Human Mind
reviews: 4
ratings: 11 (avg rating 4.64)

The 90 Minute Effect: How We Shape Our Lives By The Hollywood Formula And Rarely Reach Our Own Happy Endings The 90 Minute Effect: How We Shape Our Lives By The Hollywood Formula And Rarely Reach Our Own Happy Endings
ratings: 9 (avg rating 4.67)

Monaco Monaco
reviews: 3
ratings: 11 (avg rating 4.00)

Love Is Justice: An Exploration into Mankind's Fundamental Nature Love Is Justice: An Exploration into Mankind's Fundamental Nature
ratings: 3 (avg rating 5.00)

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