In Praise of Overthinking
There are not many things that people agree on these days, but one of them might be overthinking. Everywhere you look, people are sharing how
Category: Behavioral Economics
Two Ways to Harness the Power of Analogical Thinking
There’s nothing like a good analogy to drive home a point. Think of some of the most profound analogies in our culture. Who doesn’t instantly
How to Solve Problems by Starting with the End and Working Backward
By working backward, we are able to gain perspective on the problem and hone in on the direction we want to take from the start.
The Problem with the Linda Problem
Like most Behavioral Economics work, the experiment is founded on a basic fallacy that, if anything, proves that the researchers are the ones that are irrational.
Fake News Isn’t the Problem, Relativism Is
When the soon-to-be-president Trump called a CNN reporter ‘fake news’ to his face, it was both entertaining and ironic. First of all, it was great
Voting Frenzy a Sign of National Malaise, Not Vigor
With all of the attention focused on this election, it is easy to get caught up in a patriotic fervor. Everyone posted ‘I Voted’ stickers
Why We Should Hang Up the Mobile Device Ban
On Jan. 1, 2015, San Antonio will begin enforcing a new cell phone ban for drivers. The ban is, by many accounts, common sense and
Romancing the Subconscious
A chapter from the 2014 release, Psychonomics: How Modern Science Aims to Conquer the Mind and How the Mind Prevails. On a cool summer evening
Psychonomics
We are in the midst of a brain science revolution. Highly sophisticated neuroimaging technology and cunning psychological experiments have helped researchers delve into the darkest