Category Archives: Volumes

The Economic Theory of Sex

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The Economic Theory of Sex: Industrialism, Feminism, and the Disintegration of the Family

We face a crisis of sexuality.

During the last few years, we have witnessed an unprecedented breakdown of traditions and mores concerning sexuality and the family. Countries across the West have suddenly and seemingly irrevocably instituted same-sex marriage; a former athlete has won awards for publicly changing gender; and no one seems to know what restroom to use any more. What used to be taboo and frowned upon has become normal and even encouraged. What used to be normal and sought after is now viewed as unnecessary and possibly harmful.

Progressives see these developments as positive advancements in the interest of freedom and human rights. Meanwhile, traditionalists are concerned that we are entering a new phase of decadence that will precipitate the demise of our culture. Nobody can deny that we have reached a major turning-point in the history of civilization.

This crisis did not appear out of nowhere. As theorist Eric Robert Morse discovers, the seeds of this upheaval were planted hundreds of years ago in the rise of Industrialism and Feminism. With painstaking research and lucid prose, Morse presents a novel theory based in the Sexual Balance of Power, which is sure to agitate the intellect of progressives and traditionalists alike.

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Psychonomics

Psychonomics: The Scientific Conquest of the Human Mind

We are in the midst of a brain science revolution. Highly sophisticated neuroimaging technology and cunning psychological experiments have helped researchers delve into the darkest corners of the human brain to shine light on how it works and explain human behavior.

Their conclusions boggle the mind: We make decisions before we are even conscious of our choices; we allow irrelevant influences to dominate our thought processes; and we go against our own best interest as a matter of course. In short, the latest brain science has conquered the mind and determined that we are all irrational and helpless in our condition.

But should that be the last word? In this startling account, Eric Robert Morse takes on the pop psychology establishment to show how this new understanding of the mind isn’t the paradigm-shifting revelation it is claimed to be. With meticulous precision, Morse dissects the latest Behavioral Economics and brain imaging research to reveal a discipline that is full of holes and bordering on pseudoscience.

In Psychonomics, Morse uses captivating stories to bring to life the often mystifying world of behavioral psychology. We hear tales of beautiful fashion models and brilliant finance models, of MVP quarterbacks and GDP architects. In all of these stories, Morse shows how modern science uses the most advanced techne and experiments to defeat the human mind, and, ultimately, how the mind wins.

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Ricky Wills It

Ricky Wills It: A Rock Opera in the Key of Johnny Cougar

Ricky Wills It: A Rock Opera in the Key of Johnny Cougar

Speedway, Indiana native Ricky Wills is a hotshot racecar driver with chip on his shoulder. As one of the brightest rising stars in the racing world, Ricky competes for a chance to race in the legendary Indianapolis 500, and struggles to maintain his small-town identity as he is swept up by industry fame and the charms of big-city celebrities.

Author Eric Robert Morse is a great fan of sports and all things Indiana. In his first novel, Monaco, he brought to life the scintillating atmosphere of the pre-WWII European Riviera. Now, he returns to his hometown of Indianapolis for a modern, light-hearted tale of competition and the ever-engrossing quest for speed.

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Juggernaut

Juggernaut: Why the System Crushes the Only People Who Can Save It

Juggernaut: Why the System Crushes the Only People Who Can Save It

By now, everyone recognizes the severity of the 2007-08 financial crisis. But, to many Americans, the bailouts, stimulus packages, and regulatory schemes aimed at solving the problem seemed to merely pull the economy further into the mire of bureaucracy, party politics, and unsustainable debt that led to the crisis in the first place. Only the bankers and officials who caused the problem were in a position to solve it, and so fixing the system necessarily meant becoming part of it—and thus making it even harder to fix. This is the crux of the Juggernaut.

A sprawling, uncontrollable system that only grows larger and more berserk the more we try to quell it, the Juggernaut has become a way of life. It is not, as many would suggest, a product of the last ten or even thirty years. Rather, it is inherent in the system itself, with roots that reach as far back as Columbus and the dawn of modern times.

In this stunning new story of political economy, author Eric Robert Morse examines why the modern system has become so unwieldy and explains what must be done to correct it. His astute analysis and fascinating storytelling take readers on an epic journey, from the dawn of Free-Market Capitalism during the Age of Exploration, through the Industrial Revolution and Adam Smith, to the rise of Keynesianism and the dominance of the Welfare State.

Drawing from all corners of political, social, and economic study, including specialism and the division of labor, competition and Game Theory, and Statism and Public Choice Theory, Morse weaves together a groundbreaking economic theory, which promises to shake up the current political discourse and usher in a new era of cooperation and prosperity.

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The 90-Minute Effect

The 90-Minute Effect: How We Shape Our Lives by the Hollywood Formula and Rarely Reach Our Own Happy Endings

The 90-Minute Effect: How We Shape Our Lives by the Hollywood Formula and Rarely Reach Our Own Happy Endings

From Bogart and Bacall to ‘Batman Begins,’ from ‘Pride and Prejudice’ to ‘The Princess Bride,’ and from ‘Ben-Hur’ to Ben Kenobi, our lives are filled with personalities and narratives that grip our very souls. What connects us with these tales so naturally and powerfully? What provides the magic of a great character or plot twist? What is it about a good story that makes us want to triumph like Batman and fall in love like the Princess Bride? And why is it so difficult to achieve those happy endings ourselves?

‘The 90-Minute Effect’ explores the subtle manner in which all good stories are molded and shows how we as audience members shape our own lives according to what we see on screen and read in books. In a comprehensive survey covering Hollywood movies, novels, television shows, plays, and video games, both modern and classic, Eric Robert Morse examines the patterns in plot structure and character development that arise in all good stories, showing how each example offers its own unique approach to the universal formula.

This fascinating and inventive study fuses a detailed look at the inner-workings of stories with astute social analysis that will rivet lovers of storytelling as well as those interested in current sociological trends. ‘The 90-Minute Effect’ stands as a mesmerizing window into the human psyche and provides an entirely new theory of poetics that will change the way you watch movies and read novels forever.

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Monaco

Monaco: A Novel

Monaco: A Novel

In Monaco, 1937, life is ideal. Palm trees sway, celebrities shine, and the Grand Prix thrills spectators from around the world. With war on the continental horizon, billionaire auto tycoon, Jacques Tourangeau, looks to Dash Bradford, a visiting American businessman, to help him protect the regal principality’s way of life. Hesitant to get involved, the young Bradford is drawn in irreversibly when he saves the life of Tourangeau’s beautiful daughter, Margaux. The new couple seems destined for what the press increasingly lauds as the ‘perfect romance,’ but when Tourangeau Auto begins to compete with the dominant Germans, unexpected challenges threaten the happy ideal.

In his debut novel, seasoned essayist Eric Robert Morse brings to life the warm allure of Monaco and the explosive world of golden-age auto racing through the eyes of a young dreamer striving for success against all odds. In an age of quick fixes and strained relationships, Morse offers a story of permanence and justice to show us that love, redemption, and even perfection are not only still possible but, ultimately, necessary for the good life.

monaco_siteTake a tour around an interactive extravaganza featuring the sights and sounds of this marvelous age at the Monaco Novel website: monaconovel.com. Learn about the characters, listen to a big band playlist, and delight in the vintage travel posters custom made for this story.

Some say the website is even better than the book!

 

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