Lykewyse is a startup based out of San Antonio, TX, offering an assortment of personal assistant apps. In hopes of hitting the big time with a new grocery app, the leadership team pulled out all the stops. They hired the best tech and management personnel in the industry and did all the necessary market research. They weren’t satisfied with riding the wave with this app—they wanted to lead the way with it.
But they had a problem.
Despite the fact that their market was primarily women and a mix of ethnicities, their leadership team was 100% white and male. They had the technical expertise but not the cultural understanding to really succeed. As the CEO put it, they were “at severe risk of making boneheaded mistakes” because they were out of touch with their customers. They needed to be more diverse. Continue reading